Appearances of Marxist revolutionary Che Guevara (1928 ? 1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. His image has achieved a cult following and is viewed as everything from an inspirational icon of revolution, to a hipster logo of "radical" chic. Most commonly he is represented by a facial caricature based on Alberto Korda?s famous 1960 photograph entitled Guerrillero Heroico. The evocative simulacra abbreviation of the photographic portrait, allowed for easy reproduction and instant recognizability across various uses. Che Guevara's likeness has undergone continual apotheosis while being weaved throughout the public consciousness in a variety of ways. From being viewed as a ?Saintly Christ-like? figure by the rural poor in Bolivia where he was executed, to being viewed as an idealistic insignia for youth, longing for a vague sense of rebellion. His likeness can also be seen on millions of posters, hats, key chains, mouse pads, hoodies, beanies, berets, backpacks, bandannas, belt buckles, wallets, wall clocks, Zippo lighters, pocket flasks, bikinis, personal tattoos, and most commonly T-shirts. Meanwhile his life story can be found in an array of films, documentaries, plays, and songs of tribute. Throughout television, music, books, magazines, and ironically even corporate advertisements; Che?s visage is an ever present political and apolitical emblem which has been endlessly mutated, transformed, and morphed over the last forty years of visual pop culture.