The traditional music of Galicia and Asturias has some similarities with the neighbouring areas of Cantabria, León, Castile and northern Portugal. In a similar way to the Balearic Islands, it is characterized by an extensive use of bagpipes. In recent times, many Galician folk musicians have considered Galician music to be at least partially "Celtic" in origin, and whether or not this is the case much modern commercial Galician folk and folk-rock is strongly influenced by Irish and Scottish traditions. Certainly, Galicia is nowadays a strong player on the international Celtic folk scene. As a result, elements of the pre-industrial Galician tradition have become integrated into the modern Celtic folk repertoire and style. Many, however, claim that the "Celtic" appellation is merely a marketing tag, such as bagpipe player Susana Seivane, who said "I think [the 'Celtic' moniker is] a label, in order to sell more. What we make is Galician music". In any case, due to the "Celtic" brand, the Galician music industry is the only non-Spanish speaking music in Spain that has an audience beyond the country's borders. Some argue that this Celtic "boom" was in fact the final death blow in a distinctly Galician musical tradition.