God Lives Underwater was an Industrial rock band from rural Perkiomenville, Pennsylvania (near Philadelphia), formed in 1993 by band members David Reilly and Jeff Turzo. God Lives Underwater was originally signed to American Recordings after being discovered by Rick Rubin, who subsequently produced the band's first two albums.
Supposedly, the name "God Lives Underwater" was derived from Jeff Turzo's previous band GLU, from which David Reilly used the initials as a backronym to form the band's name.[verification needed] Influences of the band's sound include Depeche Mode, Nine Inch Nails, David Bowie, Psychedelic Furs, Econoline Crush, and Spiritualized. Reilly disparaged uses of "electronica" in reference to the band in 1998, suggesting that "techno" would be more appropriate, but ultimately saying that he would prefer the label "pop band".