Verve Records is an American jazz record label now owned by the Universal Music Group. It was founded by Norman Granz in 1956, absorbing the catalogues of his earlier labels, Norgran Records and Clef Records (founded 1953), and material which had been licensed to Mercury previously.
The Verve catalog grew throughout the 1950s and 1960s to include most of the major figures in jazz. It also recognized the potential of comedy albums, producing Spike Jones' first LP, Dinner Music For People Who Aren't Very Hungry in 1956 and several best-selling albums featuring live performances by Shelley Berman beginning in 1960.
Granz sold Verve to MGM in 1961 for $3 million. Creed Taylor was appointed as producer, and adopted a more commercial approach, cancelling several contracts. Taylor brought the bossa nova to America with the Stan Getz/Charlie Byrd LP Jazz Samba as well as Getz/Gilberto. Several arrangers of note worked for the Verve label too in the 1960s, including Claus Ogerman and Oliver Nelson. Claus Ogerman, by his own admission in Gene Lees' Jazzletter publication, arranged some 60-70 albums for Verve under Creed Taylor's direction from 1963-1967.
Some of the record labels in the Verve Music Group are: Impulse! Records, GRP Records, Commodore Records, Blue Thumb Records, Decca Records (Its jazz holdings only and Decca's pre-1957 Brunswick Records jazz catalogue.)