Bitfakkar Fi Eih (Arabic: "??????? ?? ????") is Nancy Ajram's seventh album. The album was produced by In2Musica and distributed by Melody Music. This album had a much more mature theme for Nancy, a necessary thing for her career as media and fans have requested this after her previous album dedicated to children came out. "Bitfakar Fi Eih" came two years and a half after Atabtab, and the long-awaited comeback album held huge change in Nancy's style presenting her matured vocal abilities in a much clearer way than her previous albums. Nancy chose the album title track "Betfakkar Fi Eih?!" (What Are You Thinking About) because its meaning described the change in the album. The first preview of the album was from the hit "Meen Ghairy Ana" in Nancy's three part Coke commercial, which served as a very successful promotion 5 months before release. Eventhough "Meen Ghairy Ana" is considered by many to be the smash hit of the album, the choice of the lead single was to be the album title track as usual, which did not satisfy all critics. Along with the album's release came a high-budget video for Betfakkar Fi Eih with hi-tech effects that were a first in the Arab world; however, prominent director Said el Marouk was criticized for focusing on the high level of cinematic effects and style rather than the storyboard of the clip. Said directed the next video for "Min Dally Nseek" as a sequel to their first cooperation in "Ehsas Jdeed".